End of Month Report · May 2026

Prestige Smiles
May Results

May reflected a strong month for Prestige Smiles, with standout local visibility and steady demand across key channels. The practice held complete local dominance for two core Treeby search terms, generated 42 new leads, and recorded 3.81K website visitors. The clearest opportunity moving forward is expanding cosmetic-intent visibility while helping more of that demand progress into booked treatment conversations.

Prepared by Shoutout Digital
42
New Leads
10
Contacts
43
Opportunities
3,812
Website Visitors
Grow Cosmetic Visibility
Priority Moving Forward
This Month at a Glance
New Leads 42
Website Visitors 3,812
Contacts 10
Opportunities 43
Attended 13
01

Executive summary

What mattered most this month.

🏆Biggest Win Local Search
Prestige Smiles held 100% Share of Local Voice for two core Treeby keywords.
Both "Best Dentist Treeby" and "Best Dental Clinic Treeby" were fully owned across the local grid, making local visibility the clearest strength in May.
⭐Strongest Performance Area Demand
42 new leads and 3,812 website visitors were recorded in May.
Demand remained active throughout the month, with referral traffic leading the website mix and Google Ads contributing the strongest named lead source volume.
!Main Opportunity Cosmetic SEO
Cosmetic-intent visibility is materially weaker than the core Treeby terms.
"Cosmetic Dentist Near Me" recorded a 52.07 Share of Local Voice, which is still visible but well behind the complete dominance achieved on the Treeby-specific keywords.
🎯Primary Focus Next Focus
Grow Cosmetic Visibility.
The next step is to build on Prestige Smiles' existing local strength by lifting visibility for higher-value cosmetic-intent searches and helping more demand move into later pipeline stages.
02

What we learned this month

The clearest lessons from May.

This section focuses only on what can be verified from the May source files, including the GHL screenshots, Google Ads summary, website traffic screenshot, and local grid evidence.

🏆Strongest ResultLocal SEO
Prestige Smiles ranked first across every point for two core Treeby keywords.
That level of coverage is exceptionally strong and shows the practice is already the clear local leader for general Treeby dentist discovery.
⭐Best Performing ChannelReferral Traffic
Referral drove the largest website source volume at 1.17K visitors.
This made referral the strongest visible website traffic source in May, ahead of paid, VV, and organic traffic.
↗High-Intent TrafficGoogle Ads
490 Google Ads clicks generated 6 tracked conversions.
Paid search remained an active acquisition channel in May, and the GHL lead-source table also attributed 22 leads to Google Ads.
💡Key LearningLead Capture
Chat widget and forms drove the visible contact mix.
The contact-medium view showed 7 chat-widget contacts and 3 form contacts, while organic search was the largest named contact source at 5.
🎯Strategic OpportunityCosmetic Search
Cosmetic-intent coverage is the clearest search gap.
The practice appeared in 116 of 121 grid points for "Cosmetic Dentist Near Me", but Share of Local Voice sat at 52.07 rather than the 100.00 achieved on the Treeby core keywords, which makes this the clearest visibility gap to work on.
⚠Area To WatchPipeline
36 opportunities remained open at month end.
There was still A$5K in visible open pipeline, while won revenue remained at A$0, so pipeline progression remains the main operational watchpoint.
03

Creative delivered

Creative assets and landing pages delivered in May.

This section includes the creative assets and landing page links supplied for May. Graphics are shown exactly from the files provided, with brief context on what each piece supports.

Some Dental Treatments Take More Than One Step
Graphic
Some Dental Treatments Take More Than One Step
Opening carousel graphic explaining that some dental treatments happen in stages rather than in a single visit.
It Often Starts With Preparation
Graphic
It Often Starts With Preparation
Educational graphic showing that treatment planning and preparation often come before the final procedure.
Your Mouth May Need Time To Heal
Graphic
Your Mouth May Need Time To Heal
Supportive patient-education graphic focused on healing time between treatment stages.
Dentists Check How Things Are Progressing
Graphic
Dentists Check How Things Are Progressing
Follow-up themed graphic highlighting progress checks and ongoing monitoring during multi-step care.
Then The Next Stage Can Continue
Graphic
Then The Next Stage Can Continue
Treatment progression graphic explaining that the next stage begins once healing and progress are assessed.
Every Treatment Plan Is Different
Graphic
Every Treatment Plan Is Different
Closing carousel graphic reinforcing that treatment plans are tailored to each patient.
What Happens If A Tooth Infection Is Left Untreated?
Graphic
What Happens If A Tooth Infection Is Left Untreated?
Educational post explaining the risks of leaving a tooth infection untreated and why early care matters.
Harrisdale Clinic Closure Notice
Notice
Harrisdale Clinic Closure Notice
Operational notice graphic communicating a temporary Harrisdale clinic closure for a scheduled videoshoot.
3A

Landing pages

Verified pages supporting May campaigns and offers.

04

Results

The clearest demand and conversion outcomes.

These results focus on the verified lead volume, tracked contacts, pipeline movement, appointments, website demand, and visible commercial value reported for May.

✓
42
New leads
+
10
New contacts
◆
43
Opportunities created
⌕
1
Booked appointments
▣
13
Attended appointments
⌕
3,812
Website visitors
$
A$5K
Visible open pipeline value
Website performance infographic
This visual shows the website source mix exactly as provided in the May dashboard, making it easier to see where visitor demand was concentrated.
3,812 Total website
visitors
Referral1170 visitors
30.7%
Paid969 visitors
25.4%
Vv651 visitors
17.1%
Organic400 visitors
10.5%
(none)326 visitors
8.6%
Cpc256 visitors
6.7%
(not set)33 visitors
0.9%
Data not available7 visitors
0.2%
Lead source infographic
This circular view shows where the tracked contacts came from in May, based on the contact-source dashboard provided.
10 Tracked
contacts
Organic search5 contacts
50.0%
Direct traffic2 contacts
20.0%
Paid search2 contacts
20.0%
Referral1 contact
10.0%
4A

What the numbers mean

What the numbers mean for the practice.

✓Patient OutcomePrimary KPI
42 new leads and 43 opportunities point to steady monthly demand.
The reporting shows that interest in the practice remained active, with the clearest evidence coming from lead volume, opportunity creation, and continued movement into attended stages.
⌕Website DemandTraffic Mix
3,812 website visitors were recorded, led by referral traffic.
Referral was the largest source at 1.17K visitors, while paid traffic and VV also contributed meaningful supporting volume.
↗Lead MixSource
Organic search, direct traffic, and paid search all contributed tracked contacts.
Organic search led the contact-source split with 5 contacts, followed by direct traffic and paid search on 2 and 2 respectively.
!Pipeline VisibilityPriority
1 booked and 13 attended stages were visible in May.
36 opportunities remained open at month end, which keeps follow-up quality and progression discipline as the key conversion priority moving forward.
05

Channel performance

How the tracked channels supported performance.

This section focuses on the four verified channel views included in the May reporting: Google Ads, Meta Ads, SEO and local search, and Google Business Profile.

⌕Google AdsActive
490 clicks and 6 tracked conversions were recorded in May.
Google Ads continued to capture active search intent, and it was also the strongest named lead source in the GHL lead-source report with 22 leads attributed.
View details
  • SpendA$8,129.07
  • Impressions4,241
  • Clicks490
  • Tracked conversions6
  • Average CPCA$16.59
  • CTR11.55%
  • Conversion rate1.22%
  • Cost per conversionA$1,354.85
◌Meta AdsReach
275.78K impressions were generated at A$5.73 CPM.
Meta Ads delivered broad awareness efficiently in May, with low average CPC and CPM supporting continued top-of-funnel reach.
View details
  • SpendA$1.58K
  • Average CPCA$0.57
  • Impressions275.78K
  • Average CPMA$5.73
📍SEO / Local SearchStandout
Prestige Smiles dominated the two Treeby core keywords, but cosmetic visibility remains the growth area.
That combination matters because it shows the practice already owns general local discovery and can now focus on widening visibility for higher-value cosmetic search intent.
✓Google Business ProfileActivity
292 GBP views, 76 website visits, and 61 calls were recorded.
GBP remained an active local touchpoint in May, particularly for calls and website visits, reinforcing its role in helping nearby patients discover the practice and take action.
View details
  • Total views292
  • Search views118
  • Maps views174
  • Website visits76
  • Calls61
06

Local grid search

How visible Prestige Smiles is in local search.

Each grid shows ranking coverage around Treeby. Lower numbers are stronger. These screenshots and supporting PDFs are summarised using the supplied visibility evidence only.

Best Dentist Treeby local search grid
Keyword
Best Dentist Treeby
Prestige Smiles completely dominated this keyword in May, holding position one across all 121 grid points. This is the strongest local SEO result in the report and shows full control of a core Treeby dentist search term.
What this grid means
  • Share of Local Voice100.00 across the full 11x11 grid
  • Average rank1.00 across all measured points
  • Key competitorsGateways Dental Centre and Piara Waters Dental were noted for ongoing monitoring
  • ReadPrestige Smiles is the market leader for this keyword
Best Dental Clinic Treeby local search grid
Keyword
Best Dental Clinic Treeby
This keyword also delivered complete local dominance, with Prestige Smiles ranking first across the entire grid. The visibility is both broad and consistent, reinforcing strong location relevance in Treeby.
What this grid means
  • Share of Local Voice100.00 across all 121 scan points
  • Average rank1.00 with full-grid position-one coverage
  • Key competitorsGateways Dental Centre and Glo Dental Cockburn were the main named competitors
  • ReadPrestige Smiles owns this local category search in Treeby
Cosmetic Dentist Near Me local search grid
Keyword
Cosmetic Dentist Near Me
Prestige Smiles remained visible across most of the grid for this cosmetic-intent search, but performance was less dominant than the Treeby core keywords. Visibility is strongest in the central, eastern, and southeastern areas, with weaker coverage on the western and southwestern edges.
What this grid means
  • Share of Local Voice52.07 with visibility in 116 of 121 points
  • Average rank3.67 ARP and 4.39 ATRP
  • Key competitorsGateways Dental Centre, Beyond Smiles Dental Cockburn, HBF Dental Cockburn, Aubin Grove Dental, and Lakes Dental Centre
  • ReadThis is the clearest local visibility opportunity moving forward
07

Wins & opportunities

The executive read on what stood out.

🏆Biggest WinLocal Search
Prestige Smiles achieved 100% Share of Local Voice for two Treeby keywords.
That is the clearest strategic win in the report and confirms strong local market leadership.
📈Strongest Growth AreaCosmetic SEO
Cosmetic search is visible, but not yet dominant.
This is the clearest area where additional local share can still be won moving forward.
⭐Best Performing ChannelReferral
Referral generated 1.17K website visitors.
This made referral the largest visible website source in May.
🎯Biggest OpportunityVisibility
Grow Cosmetic Visibility.
The gap between 100% Treeby keyword dominance and 52.07 cosmetic Share of Local Voice shows clearly where the next lift sits.
⚠Area To WatchPipeline
36 opportunities remained open in May.
That keeps stage progression and commercial follow-through as a key watchpoint.
💡Strategic InsightDemand Mix
Prestige Smiles is generating demand across referral, paid, local search, and GBP touchpoints.
The opportunity now is not proving demand exists, but helping more of that demand flow into the highest-value search intent and pipeline stages.
08

Forward Action Plan

What we are doing next, and why.

1
Grow cosmetic-intent local visibility.
What we are doing: Focus SEO and location-page attention on the cosmetic search themes that still have room to improve around Treeby.
Why we are doing it: Prestige Smiles achieved full dominance for the two Treeby core keywords, while "Cosmetic Dentist Near Me" remained the clearest visibility gap at 52.07 Share of Local Voice.
Expected outcome →Stronger visibility for high-value cosmetic searches across more of the catchment.
2
Help active search demand progress further.
What we are doing: Keep Google Ads focused on the search demand already being captured, while reviewing how those leads are being moved through the pipeline after first contact.
Why we are doing it: Google Ads delivered 490 clicks, 6 tracked conversions, and 22 attributed leads, making progression quality just as important as lead generation itself.
Expected outcome →Better movement from enquiry to booked, attended, and treatment-stage outcomes.
3
Strengthen follow-through across the open pipeline.
What we are doing: Review stage usage, visibility, and follow-up discipline across the open opportunity set.
Why we are doing it: 36 opportunities remained open at month end with A$5K in visible value, while won revenue still showed A$0.
Expected outcome →Cleaner reporting, clearer conversion visibility, and stronger commercial accountability through the pipeline.

Shoutout Digital · End of Month Report · Prestige Smiles · May 2026

Built from May reporting only · Confidential · Prepared for client use only.

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